Data Growth – The Biggest Challenge for Data Centres?

Data Growth – The Biggest Challenge for Data Centres?


The digital universe is doubling in size every 2 years [1], with data growth at an unprecedented level. Data centres across the globe are struggling to deal with the massive amounts of data that are being produced every single day, with expansion being the main thing on their mind.

According to a survey by Gartner Inc. 62% of respondents said they planned on expanding existing data centres by the end of 2011, and 30% planned to build entirely new data centres [2]. In 2011, there were 509,147 data centres worldwide with 285.8 million square feet of space [3]. Today, it’s hard to pinpoint the exact number, but the 2018 State of the Data Centre Survey recorded that the average number of data centres each organisation manages sits at around 8.1 today, and predicts that new data centre construction will grow more than five times over the next three years [4]. Data growth was an issue for 47% of respondents in 2011, and it has only escalated since. But, what forces are causing it?

  1. We create loads of data. We create 2.5 quintillion bytes of data a day according to IBM.
  2. The data market is valuable. The data analytics market will likely be worth £160,065,500,000 by 2020 according to IDC.
  3. We create more data now than ever. In 2016, 90 percent of the world’s data (that’s 90 percent of all the data ever created) had been created in the previous two years. [5]

Data growth has allowed data centres to develop and evolve, and their business to thrive. Expansion is not an option, but a necessity to accommodate the increasing need for capacity, and now analysts’ predictions are a cause of concern in regards to cost. The leading strategy for accommodating data growth is to either open new data centres or expand the space within the original centre. Both strategies come with heavy expense, and many budgets may struggle to cover them comfortably. Storage demand is expected to grow at approximately double the rate of data centre budget increase, and though budgets are expected to increase, they may not as quickly as capacity demand. However, increased staffing is not considered an issue despite the obvious problems. This means that data centre operators will likely have to follow the “do more with less” paradigm that has become prevalent in resource-strapped organisations. [6]

Despite the budget concerns for the future, most data centres are thriving thanks to the ever increasing data growth, with our very own data centre within NGD’s facility currently embarking on a new expansion plan on the same site as the existing facility. The build out of the 250,000 sq ft top floor is underway after plans were released in February 2018, allowing for many more data halls to become available. We currently hold four data halls in the NGD data centre as Platinum Partner, and these expansions have allowed us to launch Certus Cloud Gateway and Certus Connect within the last year. Read more here:

As a company that provides IT infrastructure services and managed hosting, the data centre is of paramount importance to us. We are here to assist businesses as they make the decision on the right IT Infrastructure Solutions for them, based on current and future IT requirements. Our solutions have many benefits including:

  • Improved business continuity
  • Cost effective size
  • Scale and flexibility
  • High availability options with full redundancy and replication
  • Can be deployed as part of a public, private or hybrid cloud service
  • No in-house infrastructure required
  • Allows you to set defined budgets with no unexpected capital outlay
  • Future proofing for your business

The Certus Data Centre has 24/7 system monitoring, avoids costly software and hardware upgrades, and has a robust physical security within Europe’s largest Tier 3+ Data Centre. So if you want agility, stability and availability, coupled with the associated cost savings, you can do it with peace of mind knowing that professionals are minding the hardware for your business.

For more information about IaaS or our Managed Hosting and Colocation, contact us here at Certus. We’ll be more than happy to answer any questions!